Gemma
Brand and Creative Strategy
A down-to-earth brand and creative strategist (aka planner) with 23 years of agency experience in strategy roles both perm and freelance.
Overview:
A down-to-earth brand and creative strategist (aka planner) with 23 years of agency experience in strategy roles both perm and freelance, including two Head of Planning roles. Known for being reliable, insightful and to-the-point, focusing on actionable outcomes.
Extensive experience across brand development and repositioning, shopper marketing, employer brand, and integrated campaigns including many successful pitches to both UK and international clients. Deep sector experience in retail and fitness, with past clients including Asda, Halfords, Bensons for Beds, Boots, DW Sports Fitness, LA Fitness and Anytime Fitness.
Career highlights include contributing to a 335% YoY sales uplift in one subcategory for a retailer, repositioning and rebranding the UK’s largest end-to-end fitness/retail business, persuading four times more Yorkshire people to take part in clinical trials to help develop new medicines and being a Strategy Freelancer of the Year finalist in 2023.
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